Check the Future: The Rise of Programmatic Advertising in Retail

In the ever-evolving world of retail, the digital landscape has become the primary arena for shopping. As we look forward to 2024, marketers are strategically blending E-commerce sales, efficient delivery services, and the power of programmatic digital out-of-home (DOOH) advertising to enhance the shopping experience. from electronics to perishable goods. With this shift, e-retail sites […]

New targeting criteria per soccer scores!

Now you can segment your campaigns and ads per soccer scores both in E-Planning Ad Server and E-Planning DSP. More, all scores can be used in ads in a dynamic way.