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Monetization is a crucial aspect of the digital advertising industry, and it plays a significant role in the success of any app. App monetization refers to the process of generating revenue from mobile apps through various methods such as in-app purchases, subscription fees, and advertising.

In recent years, obtaining user consent has become an essential part of digital advertising. With the rise of data privacy concerns and regulations such as the GDPR and CCPA, digital advertisers must obtain explicit permission from users before collecting and using their personal data for advertising purposes.

Programmatic advertising, a technology-driven approach to buying and selling advertising space, is one such industry. In this article, we will examine how programmatic advertising is being used to reduce waste and lower carbon footprints, and how this technology is impacting environmental sustainability.

1st party data refers to data collected by a company from its own sources, such as website analytics, customer interactions, and transactions. This data can provide valuable insights into customer behavior and preferences, allowing for more targeted and effective advertising campaigns.

As the digital advertising landscape has evolved, Over-The-Top (OTT) advertising has emerged as a powerful tool for advertisers to reach their audience with precision. According to a report by eMarketer, the number of US households that have access to OTT services is expected to reach 84.7 million by 2023. This growing trend presents a significant opportunity for programmatic companies to leverage OTT advertising to deliver highly-targeted campaigns to their audience.

In recent years, in-game advertising has become a significant and rapidly growing part of the programmatic advertising ecosystem. This form of advertising allows brands to engage with a highly engaged and captive audience, leveraging the immersive and interactive nature of video games. In this blog, we will discuss what in-game advertising is, how it works, the challenges it faces, the technologies used, upcoming tools, and how it benefits the programmatic ecosystem.

This fraudulent activity affects all stakeholders in the advertising ecosystem, but it is particularly impactful for advertisers and publishers. For advertisers, ad fraud results in wasted ad spend and inaccurate data, leading to decreased campaign effectiveness and lost revenue. For publishers, it can lead to reduced CPMs and decreased demand for their ad inventory.

The internet ecosystem has evolved significantly in recent years with the integration of AI and machine learning technologies. These technologies are being used to streamline processes and improve performance, making programmatic advertising campaigns more effective and efficient.