The Power of Addressability: A Deep Dive into SSP Strategies
In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]
New targeting criteria per soccer scores!
Now you can segment your campaigns and ads per soccer scores both in E-Planning Ad Server and E-Planning DSP. More, all scores can be used in ads in a dynamic way.
Do you know what tools can connect you with Premium Publishers in the region?
Keep up-to-date with the latest news about our tools to reach the audience you wish and make an impact.
Are you familiar with our programmatic buying options yet?
Ever wonder about the way they work and the benefits you would get? In this article, we offer a brief explanation about the programmatic buying options we offer, the way they work and the benefits you would get by choosing them.
