The Power of Addressability: A Deep Dive into SSP Strategies

In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]

New targeting criteria per soccer scores!

Now you can segment your campaigns and ads per soccer scores both in E-Planning Ad Server and E-Planning DSP. More, all scores can be used in ads in a dynamic way.