In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]
Now you can segment your campaigns and ads per soccer scores both in E-Planning Ad Server and E-Planning DSP. More, all scores can be used in ads in a dynamic way.
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Ever wonder about the way they work and the benefits you would get? In this article, we offer a brief explanation about the programmatic buying options we offer, the way they work and the benefits you would get by choosing them.