The Power of Addressability: A Deep Dive into SSP Strategies
In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]
New targeting criteria per soccer scores!
Now you can segment your campaigns and ads per soccer scores both in E-Planning Ad Server and E-Planning DSP. More, all scores can be used in ads in a dynamic way.
What is Post-bid and what is it for?
Implementing multiple external monetization networks can give you a splitting headache sometimes. Take a fast look at this process: get multiple tags, define priorities, add passbacks, etc…a pain Publishers know very well. Post-bid eases this process by using Prebid.js to simplify everything.
Learn about our platforms to maximize your monetization
In this post you will find information about the platforms and their benefits that will help you maximize your monetization in the short term.
