E-Planning Programmatic Solutions
We were trying to find an analogy that matches perfectly with what supply path optimization (SPO) offers. The truth is that there are some things
Apps are one of the most important channels for advertisers to reach their audiences. Advance data reports may assure effectiveness in your campaigns. Publishers starting
It would be obvious to say that the more impactful your ad is, the better the chances of achieving the expected results. However, it is
As the digital world becomes more significant and people spend more time browsing the web, brand communication strategies need to change and new factors should
Unified 2.0 is an open source and free ID framework solution designed to replace Third party Cookies. The preferred term for UID is “authenticated log
There’s some questions all publishers should ask themselves about their audiences. Who are their readers? What do they do? What are their interests? Why do
3 months in, social distancing and remote work has become the norm, and all industries are feeling the impact of COVID-19. Commercial teams are also
While malicious software is becoming increasingly destructive, people around the world are taking action and looking for solutions that protect both customers and users. Throughout
Although its origins lie in the search for a solution to Google’s ad exchange inefficiencies, understanding header bidding today is essential in programmatic advertising. When
The technology giant has decided to eliminate third-party cookies in Chrome, which was a fundamental part of many digital marketing strategies. Two years ago Google
