2024 Programmatic Advertising Trends: A SSPs Insight Across Mobile, CTV and Web

As we peer into the digital horizon of 2024, the scenery of programmatic advertising continues to evolve, presenting fresh challenges and opportunities for Supply-Side Platforms (SSPs). In this blog post, we’ll explore the anticipated trends shaping programmatic advertising in 2024, focusing on Mobile, Connected TV (CTV) and Web, specifically for SSPs. Mobile Mastery in 2024 […]

The Power of Addressability: A Deep Dive into SSP Strategies

In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]