E-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate’s MRT

April 1, 2024 E-Planning, a leader in the field of programmatic advertising solutions, is pleased to announce a significant enhancement of its services through an expanded partnership with Pixalate. Focused on advancing Connected TV (CTV) in programmatic advertising, the introduction of Pixalate’s Media Ratings Terminal (MRT) service in late 2023 represents a breakthrough in risk […]

Transforming the Known: A Journey Back to the Essence of Contextual Advertising

Amidst the current buzz about the departure of cookies from the programmatic advertising landscape and the strategies being devised to adapt to this change, the spotlight is turning back to the concept of Contextual Advertising. As the foundation of traditional advertising, Contextual Advertising had faded into the background with the rise of behavior-based advertising. However, […]

Steering Through the Post-Cookie Era: Google’s Introduction of Tracking Protection

On January 4th, Google launched its new Tracking Protection feature, aimed at limiting website access to third-party cookies. Initially impacting a modest 1% of Chrome users globally, this change offers a preview of the future of online navigation without relying on third-party cookies. After four years of adjustments and challenges, it’s official: Google is gradually […]

E-Commerce Success: Unleashing the Potential of Programmatic Advertising

In today’s dynamic world of e-commerce, where competition is fierce and customer attention spans are fleeting, the need for effective marketing strategies is crucial. Programmatic advertising has emerged as a powerful tool for e-commerce businesses, enabling them to reach their target audience with precision, personalization, and efficiency. Understanding the Basics of Programmatic Advertising If you’re […]

AI Revolutionizing Programmatic Advertising: Transformative Advances in Ad Targeting and Optimization

The integration of SSPs with retail media networks isn’t just a strategy—it’s a transformative force in advertising. Join us on the journey of seamless collaboration, precision targeting, and unified engagement. AI: Revolutionizing Programmatic Advertising Strategies Artificial Intelligence (AI) is playing a pivotal role in reshaping the landscape of programmatic advertising, bringing forth automation, refined targeting […]

Check the Future: The Rise of Programmatic Advertising in Retail

In the ever-evolving world of retail, the digital landscape has become the primary arena for shopping. As we look forward to 2024, marketers are strategically blending E-commerce sales, efficient delivery services, and the power of programmatic digital out-of-home (DOOH) advertising to enhance the shopping experience. from electronics to perishable goods. With this shift, e-retail sites […]

2024 Programmatic Advertising Trends: A SSPs Insight Across Mobile, CTV and Web

As we peer into the digital horizon of 2024, the scenery of programmatic advertising continues to evolve, presenting fresh challenges and opportunities for Supply-Side Platforms (SSPs). In this blog post, we’ll explore the anticipated trends shaping programmatic advertising in 2024, focusing on Mobile, Connected TV (CTV) and Web, specifically for SSPs. Mobile Mastery in 2024 […]

The Power of Addressability: A Deep Dive into SSP Strategies

In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]