Going Green: How Programmatic Advertising is Driving Sustainable Growth

Programmatic advertising, a technology-driven approach to buying and selling advertising space, is one such industry. In this article, we will examine how programmatic advertising is being used to reduce waste and lower carbon footprints, and how this technology is impacting environmental sustainability.

Navigating the OTT Advertising Landscape: Challenges, Opportunities, and Programmatic Solutions

As the digital advertising landscape has evolved, Over-The-Top (OTT) advertising has emerged as a powerful tool for advertisers to reach their audience with precision. According to a report by eMarketer, the number of US households that have access to OTT services is expected to reach 84.7 million by 2023. This growing trend presents a significant opportunity for programmatic companies to leverage OTT advertising to deliver highly-targeted campaigns to their audience.

Level Up Your Ad Game: Exploring the Impact of In-Game Advertising

In recent years, in-game advertising has become a significant and rapidly growing part of the programmatic advertising ecosystem. This form of advertising allows brands to engage with a highly engaged and captive audience, leveraging the immersive and interactive nature of video games. In this blog, we will discuss what in-game advertising is, how it works, the challenges it faces, the technologies used, upcoming tools, and how it benefits the programmatic ecosystem.

Transparency in Advertising: The key to preventing Ad Fraud in the digital era

This fraudulent activity affects all stakeholders in the advertising ecosystem, but it is particularly impactful for advertisers and publishers. For advertisers, ad fraud results in wasted ad spend and inaccurate data, leading to decreased campaign effectiveness and lost revenue. For publishers, it can lead to reduced CPMs and decreased demand for their ad inventory.

Programmatic Advertising in the Age of AI and Machine Learning

The internet ecosystem has evolved significantly in recent years with the integration of AI and machine learning technologies. These technologies are being used to streamline processes and improve performance, making programmatic advertising campaigns more effective and efficient.

Revitalizing Ad Impressions: A Programmatic Approach

Ad refresh is a technique used in programmatic advertising to increase the frequency of ad impressions and enhance the user experience. In this article, we will explore what ad refresh is, how it works, its benefits for publishers and advertisers, and good practices for implementing it in programmatic campaigns. What is Ad Refresh? Refers to […]