Unlocking the full potential of 1st party data for publishers.

1st party data refers to data collected by a company from its own sources, such as website analytics, customer interactions, and transactions. This data can provide valuable insights into customer behavior and preferences, allowing for more targeted and effective advertising campaigns.

Keys to understanding how supply path optimization (SPO) works

We were trying to find an analogy that matches perfectly with what supply path optimization (SPO) offers. The truth is that there are some things like SPO, but, actually, there’s nothing like SPO. For example: Maybe it’s like changing concrete walls for glass walls in an office, if those came with improved trust, boosted experiences, […]