In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]
Implementing multiple external monetization networks can give you a splitting headache sometimes. Take a fast look at this process: get multiple tags, define priorities, add passbacks, etc…a pain Publishers know very well. Post-bid eases this process by using Prebid.js to simplify everything.