Check the Future: The Rise of Programmatic Advertising in Retail
In the ever-evolving world of retail, the digital landscape has become the primary arena for shopping. As we look forward to 2024, marketers are strategically blending E-commerce sales, efficient delivery services, and the power of programmatic digital out-of-home (DOOH) advertising to enhance the shopping experience. from electronics to perishable goods. With this shift, e-retail sites […]
The Power of Addressability: A Deep Dive into SSP Strategies
In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims to shed light on the significance of addressability in the context of Supply-Side Platforms (SSPs), exploring how it transforms the advertising ecosystem and empowers publishers. Understanding Addressability: Addressability, in the […]
What is Post-bid and what is it for?
Implementing multiple external monetization networks can give you a splitting headache sometimes. Take a fast look at this process: get multiple tags, define priorities, add passbacks, etc…a pain Publishers know very well. Post-bid eases this process by using Prebid.js to simplify everything.
