During the event we talked about the main topics that are on the table in the present of digital advertising. “We believe that Mexico is a top market for the industry,” said Hernán Arzoumanian, Chief Operation Officer of E-planning.
On February 19,20 and 21, the event that brings together the main protagonists of the advertising industry in the region took place in Mexico City. E-planning and EPL MEDIA were present during the event that talks about the main topics that are on the table in the present of digital advertising.
The speakers included influencers, CEOs of the main companies and even a talk by Diego Boneta, a Mexican actor recognized for his role in the Luis Miguel series, who spoke about the new era in content development and the role of the brands.
“We are proud to be present at the event as partners. We believe that the Mexican market is a leading place for the industry, ”said Hernán Arzoumanian, Chief Operation Officer of E-planning.
AWLATAM also had overnight activities that included an awards ceremony, a stand-up show and a closing party by “Los Claxons,” a well-known Mexican rock band.
“It’s a visagra moment in advertising. Of many changes. It is very clear that this industry is not going to stop and that it has not yet found its ceiling ”said Gonzalo Antelo, Director of EPL MEDIA during an exclusive interview.
It is these events that reflect everything that is happening in the industry and what will happen, standing out for a varied content and with figures that mark the steps of what will happen in the future.
With more than 150 million people reached and 20 billion impressions across the region, EPL MEDIA seeks to position itself as a protagonist of programmatic advertising in America and Europe.