According to the latest survey conducted among more than 600 publishers in the region, 88% of respondents considered E-Planning among their first 2 sources of income. “We invite all publishers to join our growth,” the company said.
The technology company seeks to continue its growth in the markets of the United States and Latin America.
According to the latest survey conducted among more than 600 publishers in the region, 88% of respondents considered E-PLANNING among their first 2 sources of income. On the other hand, the high CPM’S stood out and more than 40% mentioned the total income volume, highlighting, in turn, the support and the Fill rate. This results in more than 87% of respondents recommending E-PLANNING as a source of income when monetizing their inventories.
In addition to the main sources of demand connected to its Exchange and reaching publishers through its adserver, as well as Prebid and its proprietary Header Bidder technology, E-PLANNING created in the last year its new business unit called EPL MEDIA , who has become an important source of generating direct deals with advertisers and agencies, who seek to unify their purchase of quality audiences directly or programmatically.
“After my experience of more than 15 years working in large media, I am proud that today more than 600 publishers in the region trust us to develop all the opportunities offered by the US and LATAM markets, said director Gonzalo Before it.
In that line, he considered that “this also represents a huge responsibility and commitment to those who have always worked with E-PLANNING, or to those who join in knowing our excellent results. We are constantly incorporating new sources of demand, with more and better campaigns, with the objective that publishers choose us to continue growing ”.
On the other hand, Hernán Arzoumanian, CEO of the Company, told us: “we invite all publishers to join our growth, guaranteeing the best income and fill rates in the region.”