{"id":560,"date":"2019-07-30T18:12:52","date_gmt":"2019-07-30T18:12:52","guid":{"rendered":"http:\/\/blog.e-planning.net\/?p=560"},"modified":"2022-08-12T08:50:41","modified_gmt":"2022-08-12T11:50:41","slug":"desayunos-iab-e-planning-presento-su-manual-de-buenas-practicas","status":"publish","type":"post","link":"https:\/\/blog.e-planning.net\/es\/desayunos-iab-e-planning-presento-su-manual-de-buenas-practicas\/","title":{"rendered":"DESAYUNOS IAB: E-PLANNING PRESENT\u00d3 SU MANUAL DE BUENAS PR\u00c1CTICAS"},"content":{"rendered":"<p>\t\t\t\tSebasti\u00e1n P\u00e9rez, Gerente de producto de E-planning, y Alejandra Gonz\u00e1lez, Programmatic Lead, fueron los encargados de dar a conocer la visi\u00f3n de la compa\u00f1\u00eda con respecto a c\u00f3mo trabajar de la mejor manera en este negocio.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-561\" src=\"https:\/\/blog.e-planning.net\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2.jpg 1920w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2-300x200.jpg 300w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2-1024x683.jpg 1024w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2-768x512.jpg 768w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Hoy, E-planning es reconocido en la regi\u00f3n como \u201cel exchange m\u00e1s grande de habla hispana\u201d, por lo que es considerada una voz m\u00e1s que autorizada en la tem\u00e1tica. Con un p\u00fablico proveniente de medios, agencias y anunciantes, la charla se enfoco en guiar y aconsejar a los asistentes sobre c\u00f3mo mejorar sus campa\u00f1as, sus sitios, generar m\u00e1s revenue, entre otros consejos.<\/p>\n<p>\u201cParticipar en el desayuno fue una experiencia excelente. Personalmente me gusto mucho el hecho de juntar en un mismo espacio a personas de la industria de diferentes \u00e1reas, todos con visiones y necesidades diferentes pero con un objetivo en com\u00fan: aprender y fortalecer la industria para los cambios que vienen o que ya est\u00e1n pasando en el negocio, dijo Sebasti\u00e1n P\u00e9rez.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-562\" src=\"https:\/\/blog.e-planning.net\/wp-content\/uploads\/2019\/07\/9CE58BE5-3598-4D8A-94FE-890E469BD0F8.jpg\" alt=\"\" width=\"1440\" height=\"1080\" srcset=\"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/9CE58BE5-3598-4D8A-94FE-890E469BD0F8.jpg 1440w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/9CE58BE5-3598-4D8A-94FE-890E469BD0F8-300x225.jpg 300w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/9CE58BE5-3598-4D8A-94FE-890E469BD0F8-1024x768.jpg 1024w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/9CE58BE5-3598-4D8A-94FE-890E469BD0F8-768x576.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Por su parte, Ale Gonz\u00e1lez destac\u00f3 \u201cEl objetivo de estos encuentros se orienta a compartir experiencias para crecer juntos en la industria, colaborar en promover best practices y as\u00ed hacer que el trabajo de todos sea de mejor calidad y m\u00e1s \u00e1gil. Para este desayuno buscamos los casos que m\u00e1s se repiten en nuestro d\u00eda a d\u00eda, y que m\u00e1s afectan al resultado final. Mi top 3 para reforzar: atenci\u00f3n, correcta implementaci\u00f3n y orden de ads.txt; comunicaci\u00f3n fluida y clara ante un private deal; revisi\u00f3n de tama\u00f1os de espacios\/placements\u201d<\/p>\n<p>Este es solo el puntapi\u00e9 inicial para E-planning, ya que continuar\u00e1 dando charlas, seminarios y workshop\u2019s en Argentina y el resto de Latinoam\u00e9rica.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebasti\u00e1n P\u00e9rez, Gerente de producto de E-planning, y Alejandra Gonz\u00e1lez, Programmatic Lead, fueron los encargados de dar a conocer la visi\u00f3n de la compa\u00f1\u00eda con respecto a c\u00f3mo trabajar de la mejor manera en este negocio.<\/p>\n","protected":false},"author":2,"featured_media":561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DESAYUNOS IAB: E-PLANNING PRESENT\u00d3 SU MANUAL DE BUENAS PR\u00c1CTICAS - E-Planning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.e-planning.net\/es\/desayunos-iab-e-planning-presento-su-manual-de-buenas-practicas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DESAYUNOS IAB: E-PLANNING PRESENT\u00d3 SU MANUAL DE BUENAS PR\u00c1CTICAS - E-Planning\" \/>\n<meta property=\"og:description\" content=\"Sebasti\u00e1n P\u00e9rez, Gerente de producto de E-planning, y Alejandra Gonz\u00e1lez, Programmatic Lead, fueron los encargados de dar a conocer la visi\u00f3n de la compa\u00f1\u00eda con respecto a c\u00f3mo trabajar de la mejor manera en este negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.e-planning.net\/es\/desayunos-iab-e-planning-presento-su-manual-de-buenas-practicas\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Planning\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T18:12:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-12T11:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"e-Planning\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"e-Planning\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/desayunos-iab-e-planning-presento-su-manual-de-buenas-practicas\/\",\"url\":\"https:\/\/blog.e-planning.net\/es\/desayunos-iab-e-planning-presento-su-manual-de-buenas-practicas\/\",\"name\":\"DESAYUNOS IAB: E-PLANNING PRESENT\u00d3 SU MANUAL DE BUENAS PR\u00c1CTICAS - 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