{"id":554,"date":"2019-07-30T17:46:59","date_gmt":"2019-07-30T17:46:59","guid":{"rendered":"http:\/\/blog.e-planning.net\/?p=554"},"modified":"2022-08-12T08:50:41","modified_gmt":"2022-08-12T11:50:41","slug":"eplanning-lanza-epl-media-audiences-innovation-supply","status":"publish","type":"post","link":"https:\/\/blog.e-planning.net\/es\/eplanning-lanza-epl-media-audiences-innovation-supply\/","title":{"rendered":"Eplanning lanza EPL MEDIA \u201cAudiences &#038; Innovation Supply\u201d"},"content":{"rendered":"<p>\t\t\t\tEPL Media busca posicionarse como una de las compa\u00f1\u00edas de publicidad program\u00e1tica m\u00e1s importantes de Latinoam\u00e9rica. Se caracteriza por ofrecer formatos rich media, video y display de forma program\u00e1tica o directa sumando herramientas de planificaci\u00f3n y data.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-555\" src=\"https:\/\/blog.e-planning.net\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1.png 1920w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-300x200.png 300w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-1024x683.png 1024w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-768x512.png 768w, https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2019\/07\/Sin-ti\u0301tulo-1-1536x1024.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>De la mano de E-planning, C\u00eda. con mas de 20 a\u00f1os desarrollando innovaci\u00f3n para m\u00e1s de 500 publishers en toda la regi\u00f3n, se lanza al mercado EPL MEDIA \u201c\u201cAudiences &amp; innovation supply\u201d<\/p>\n<p>Con m\u00e1s de 150 millones de personas alcanzadas en toda la regi\u00f3n, la empresa se presenta como una soluci\u00f3n para las marcas y agencias que necesitan un partner para sorprender con formatos de alto impacto, data y contextos de calidad para alcanzar sus objetivos de comunicaci\u00f3n.<\/p>\n<p>Con una s\u00f3lida propuesta, EPL MEDIA busca posicionarse como una de las compa\u00f1\u00edas de publicidad program\u00e1tica m\u00e1s importantes de Latinoam\u00e9rica, con un ojo puesto en el viejo continente.<\/p>\n<p>EPL MEDIA se caracteriza por ofrecer formatos rich media, video y display de forma program\u00e1tica o directa sumando herramientas de planificaci\u00f3n y data contribuyendo al crecimiento de la rentabilidad de los negocios de las agencias y los anunciantes.<\/p>\n<p>Su director, Gonzalo Antelo, quien lleva m\u00e1s de 15 a\u00f1os en la industria digital, desarrollando exitosamente importantes grupos de medios, asumi\u00f3 el liderazgo de este proyecto: \u201cSiento que este proyecto es una s\u00edntesis de mi paso por Clarin.com, Infobae, la comisi\u00f3n de medios del IAB, el aprendizaje de RPA, etc. EPL MEDIA llega para agregar valor, tenemos diferenciales muy importantes y vamos a ser una alternativa regional que va a dar que hablar\u201d. En cuanto al contexto del lanzamiento, Gonzalo coment\u00f3: \u201cNosotros sabemos que los medios y agencias necesitan que verdaderamente se respete y aprecie el enorme trabajo que realizan y los anunciantes buscan soluciones de calidad que los ayuden a innovar con el uso de la tecnolog\u00eda y la creatividad en favor de alcanzar sus objetivos de comunicaci\u00f3n. Nosotros entendemos eso y venimos a aportar soluciones\u201d<\/p>\n<p>EPL MEDIA busca posicionarse en los pr\u00f3ximos a\u00f1os entre los 5 principales players de publicidad regional gracias a su enorme alcance de calidad y su tecnolog\u00eda propietaria que lo convierten sin duda en una opci\u00f3n muy relevante y un jugador al que habr\u00e1 que seguir.<\/p>\n<p>M\u00e1s del 40% del total de los medios premium hispanos conf\u00edan en EPL MEDIA, entre los que se destacan:<\/p>\n<p>Argentina: La Naci\u00f3n, Perfil, El Cronista, \u00c1mbito Financiero<br \/>\nM\u00e9xico: El Universal, El Debate, Organizaci\u00f3n editorial Mexicana<br \/>\nBolivia: El deber, La raz\u00f3n, Los tiempos<br \/>\nBrasil: Infojobs<br \/>\nChile: Yapo, Pulso<br \/>\nColombia: El Heraldo<br \/>\nCentro Am\u00e9rica: La Republica de Costa Rica, Prensa Libre de Guatemala, La Prensa de Honduras\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EPL Media busca posicionarse como una de las compa\u00f1\u00edas de publicidad program\u00e1tica m\u00e1s importantes de Latinoam\u00e9rica. Se caracteriza por ofrecer formatos rich media, video y display de forma program\u00e1tica o directa sumando herramientas de planificaci\u00f3n y data.<\/p>\n","protected":false},"author":2,"featured_media":555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eplanning lanza EPL MEDIA \u201cAudiences &amp; Innovation Supply\u201d - E-Planning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.e-planning.net\/es\/eplanning-lanza-epl-media-audiences-innovation-supply\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eplanning lanza EPL MEDIA \u201cAudiences &amp; Innovation Supply\u201d - E-Planning\" \/>\n<meta property=\"og:description\" content=\"EPL Media busca posicionarse como una de las compa\u00f1\u00edas de publicidad program\u00e1tica m\u00e1s importantes de Latinoam\u00e9rica. 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