{"id":483,"date":"2018-05-24T13:00:24","date_gmt":"2018-05-24T13:00:24","guid":{"rendered":"http:\/\/blog.e-planning.net\/?p=483"},"modified":"2022-08-12T08:50:41","modified_gmt":"2022-08-12T11:50:41","slug":"que-es-header-bidder-y-como-funciona","status":"publish","type":"post","link":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/","title":{"rendered":"Qu\u00e9 es Header Bidder y c\u00f3mo funciona?"},"content":{"rendered":"

\t\t\t\tEn el siguiente art\u00edculo comentaremos en profundidad qu\u00e9 es y c\u00f3mo funciona Header Bidder, cuales son sus beneficios y c\u00f3mo implementarlo.<\/span><\/p>\n

<\/p>\n

\u00bfQu\u00e9 es Header Bidder?<\/h3>\n

Header Bidder, es un sistema que logra aumentar los ingresos publicitarios de los sitios que usan el ad server de DoubleClick for Publishers (DFP) permiti\u00e9ndoles acceder a nuevos anunciantes dispuestos a pagar m\u00e1s por su inventario (los cuales normalmente son excluidos del first look de DFP)<\/span><\/p>\n

Podemos decir entonces que los Publishers, a trav\u00e9s de plataformas RTB, llevan a cabo una subasta de su inventario. Esto permite a los anunciantes tener la misma prioridad para adquirirlo.<\/span>
\n<\/span>
\n<\/span>Header bidder permite que todos los ad exchanges subasten al mismo tiempo con la mayor prioridad en el ad server. Esto significa una gran ventaja tanto como para el Publisher (aumentar\u00e1n sus ingresos) como para el Anunciante, que podr\u00e1 tener acceso a todo el inventario disponible. Esto genera un ecosistema de publicidad sostenible.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u00bfCu\u00e1les son las opciones de implementaci\u00f3n de nuestro Header Bidder?<\/b><\/h4>\n

Header Bidder permite aumentar la monetizaci\u00f3n de forma r\u00e1pida debido a su simple implementaci\u00f3n. Solo es necesario pegar un \u00fanico tag en el sitio y autom\u00e1ticamente estar\u00e1s monetizando con E-Planning Header Bidder.<\/span><\/p>\n

Tambi\u00e9n, puede ser implementado tanto con nuestra soluci\u00f3n propietaria como con Prebid. En ambos casos, te acompa\u00f1aremos en la implementaci\u00f3n, configuraci\u00f3n y optimizaci\u00f3n para lograr el mejor resultado.<\/span><\/p>\n

\u00bfC\u00f3mo funciona nuestro Header Bidder?<\/b><\/h4>\n

1) Se coloca un \u00fanico tag de E-Planning Header Bidder en el sitio y define el precio de comercializaci\u00f3n por encima del promedio actual.<\/span><\/p>\n

2) Nuestro tag detectar\u00e1 los espacios de DoubleClick for Publishers en el sitio y los subastar\u00e1 en nuestra plataforma de Ad Exchange al precio deseado.<\/span><\/p>\n

3) En caso de encontrar una oferta superior en la plataforma de E-Planning Ad Exchange, el anuncio ganador ser\u00e1 mostrado en el sitio.<\/span><\/p>\n

4) Con nuestro Header BIdder podr\u00e1 tener m\u00e1s ganancias, con cero riesgos: Si el sistema no encuentra una oferta por el precio deseado, mostrar\u00e1 los anuncios provenientes de DFP.<\/span><\/p>\n

Beneficios de Header Bidder<\/b><\/h4>\n

No tiene passbacks: Por lo cual no es necesario implementar ning\u00fan tipo de passback o configuraci\u00f3n extra en DFP.<\/span><\/p>\n

Sin latencia: Header Bidder funciona de forma asincr\u00f3nica, sin agregar latencia a la carga del sitio<\/span><\/p>\n

Soporte para Private Deals: Nuestro equipo de expertos te asesorar\u00e1 para la creaci\u00f3n y configuraci\u00f3n de Private Deals<\/span><\/p>\n

Accede a las principales fuentes de demande de E-planning utilizando Doubleclick for Publishers. Para m\u00e1s informaci\u00f3n haga click aqu\u00ed<\/a>.<\/b>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

En el siguiente art\u00edculo comentaremos en profundidad qu\u00e9 es y c\u00f3mo funciona Header Bidder, cuales son sus beneficios y c\u00f3mo implementarlo.<\/p>\n","protected":false},"author":2,"featured_media":492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"yoast_head":"\nQu\u00e9 es Header Bidder y c\u00f3mo funciona? - E-Planning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es Header Bidder y c\u00f3mo funciona? - E-Planning\" \/>\n<meta property=\"og:description\" content=\"En el siguiente art\u00edculo comentaremos en profundidad qu\u00e9 es y c\u00f3mo funciona Header Bidder, cuales son sus beneficios y c\u00f3mo implementarlo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Planning\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-24T13:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-12T11:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2018\/05\/Presentacion-HEADER-BIDDER-SP-28-03-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"e-Planning\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"e-Planning\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/\",\"url\":\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/\",\"name\":\"Qu\u00e9 es Header Bidder y c\u00f3mo funciona? - E-Planning\",\"isPartOf\":{\"@id\":\"https:\/\/blog.e-planning.net\/es\/#website\"},\"datePublished\":\"2018-05-24T13:00:24+00:00\",\"dateModified\":\"2022-08-12T11:50:41+00:00\",\"author\":{\"@id\":\"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/82e834f7dfd57c123ea93ec88d19174f\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blog.e-planning.net\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 es Header Bidder y c\u00f3mo funciona?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/#website\",\"url\":\"https:\/\/blog.e-planning.net\/es\/\",\"name\":\"E-Planning\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.e-planning.net\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/82e834f7dfd57c123ea93ec88d19174f\",\"name\":\"e-Planning\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/223e793db1b3f95379126fb832aa392b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/223e793db1b3f95379126fb832aa392b?s=96&d=mm&r=g\",\"caption\":\"e-Planning\"},\"url\":\"https:\/\/blog.e-planning.net\/es\/author\/e-planning\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es Header Bidder y c\u00f3mo funciona? - E-Planning","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es Header Bidder y c\u00f3mo funciona? - E-Planning","og_description":"En el siguiente art\u00edculo comentaremos en profundidad qu\u00e9 es y c\u00f3mo funciona Header Bidder, cuales son sus beneficios y c\u00f3mo implementarlo.","og_url":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/","og_site_name":"E-Planning","article_published_time":"2018-05-24T13:00:24+00:00","article_modified_time":"2022-08-12T11:50:41+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2018\/05\/Presentacion-HEADER-BIDDER-SP-28-03-17.jpg","type":"image\/jpeg"}],"author":"e-Planning","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"e-Planning","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/","url":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/","name":"Qu\u00e9 es Header Bidder y c\u00f3mo funciona? - E-Planning","isPartOf":{"@id":"https:\/\/blog.e-planning.net\/es\/#website"},"datePublished":"2018-05-24T13:00:24+00:00","dateModified":"2022-08-12T11:50:41+00:00","author":{"@id":"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/82e834f7dfd57c123ea93ec88d19174f"},"breadcrumb":{"@id":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.e-planning.net\/es\/que-es-header-bidder-y-como-funciona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.e-planning.net\/es\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 es Header Bidder y c\u00f3mo funciona?"}]},{"@type":"WebSite","@id":"https:\/\/blog.e-planning.net\/es\/#website","url":"https:\/\/blog.e-planning.net\/es\/","name":"E-Planning","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.e-planning.net\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/82e834f7dfd57c123ea93ec88d19174f","name":"e-Planning","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/223e793db1b3f95379126fb832aa392b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/223e793db1b3f95379126fb832aa392b?s=96&d=mm&r=g","caption":"e-Planning"},"url":"https:\/\/blog.e-planning.net\/es\/author\/e-planning\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/posts\/483"}],"collection":[{"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/comments?post=483"}],"version-history":[{"count":1,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/posts\/483\/revisions"}],"predecessor-version":[{"id":3602,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/posts\/483\/revisions\/3602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/media\/492"}],"wp:attachment":[{"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/media?parent=483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/categories?post=483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.e-planning.net\/es\/wp-json\/wp\/v2\/tags?post=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}