{"id":3572,"date":"2018-06-11T19:14:27","date_gmt":"2018-06-11T19:14:27","guid":{"rendered":"http:\/\/blog.e-planning.net\/?p=423"},"modified":"2022-08-12T08:50:41","modified_gmt":"2022-08-12T11:50:41","slug":"lanzamos-segmentacion-por-resultados-de-futbol-soccer","status":"publish","type":"post","link":"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/","title":{"rendered":"\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer!"},"content":{"rendered":"<p>\t\t\t\tAhora es posible segmentar campa\u00f1as y anuncios por resultados de encuentros de f\u00fatbol soccer, tanto en <strong>E-Planning Ad Server<\/strong> como <strong>E-Planning DSP<\/strong>. Adem\u00e1s, los resultados pueden ser utilizados dentro de los anuncios de forma din\u00e1mica.<\/p>\n<p><!--more--><\/p>\n<p>La segmentaci\u00f3n se encuentra disponible para todas las ligas de Argentina, USA, Mexico, Per\u00fa, Uruguay, Costa Rica, Guatemala, Ecuador, Colombia, Espa\u00f1a y adem\u00e1s \u00a1para la <strong>2018 FIFA World Cup Russia<\/strong>!<\/p>\n<p>Implementarla en un anuncio o una campa\u00f1a es muy simple, solo es necesario ingresar a la opci\u00f3n correspondiente en el formulario y seleccionar los encuentros que nos interesen. Luego, seleccionar en que caso deber\u00eda mostrarse el anuncio: si el equipo local se encuentra ganando (o gan\u00f3 el encuentro en caso de que haya finalizado), si se encuentra ganando el visitante o si se encuentran empatados.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-424 size-full\" src=\"https:\/\/blog.e-planning.net\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-08-at-15.23.50.png\" alt=\"\" width=\"1644\" height=\"523\" \/><\/p>\n<h1>\u00a1Muestra los resultados en tiempo real en tus anuncios!<\/h1>\n<p>Adem\u00e1s, agregamos nuevas macros que permiten mostrar en los anuncios el resultado de un partido para el que se encuentra segmentado en tiempo real en banners HTML5. Por ejemplo:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-425\" src=\"https:\/\/blog.e-planning.net\/wp-content\/uploads\/2018\/05\/banner_resultadosfut-300x250.jpg\" alt=\"\" width=\"300\" height=\"250\" \/><\/p>\n<p>Este tipo de creatividades produce un r\u00e1pido aumento en el engagement, y al tener informaci\u00f3n relevante, en la tasa de viewability.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahora es posible segmentar campa\u00f1as y anuncios por resultados de encuentros de f\u00fatbol soccer, tanto en E-Planning Ad Server como E-Planning DSP. Adem\u00e1s, los resultados pueden ser utilizados dentro de los anuncios de forma din\u00e1mica.<\/p>\n","protected":false},"author":2,"featured_media":496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[17,18,20,23,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer! - E-Planning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer! - E-Planning\" \/>\n<meta property=\"og:description\" content=\"Ahora es posible segmentar campa\u00f1as y anuncios por resultados de encuentros de f\u00fatbol soccer, tanto en E-Planning Ad Server como E-Planning DSP. Adem\u00e1s, los resultados pueden ser utilizados dentro de los anuncios de forma din\u00e1mica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Planning\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-11T19:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-12T11:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.e-planning.net\/es\/wp-content\/uploads\/2018\/05\/segmentacion_fut-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"e-Planning\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"e-Planning\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/\",\"url\":\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/\",\"name\":\"\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer! - E-Planning\",\"isPartOf\":{\"@id\":\"https:\/\/blog.e-planning.net\/es\/#website\"},\"datePublished\":\"2018-06-11T19:14:27+00:00\",\"dateModified\":\"2022-08-12T11:50:41+00:00\",\"author\":{\"@id\":\"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/82e834f7dfd57c123ea93ec88d19174f\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blog.e-planning.net\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/#website\",\"url\":\"https:\/\/blog.e-planning.net\/es\/\",\"name\":\"E-Planning\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.e-planning.net\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/82e834f7dfd57c123ea93ec88d19174f\",\"name\":\"e-Planning\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.e-planning.net\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/223e793db1b3f95379126fb832aa392b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/223e793db1b3f95379126fb832aa392b?s=96&d=mm&r=g\",\"caption\":\"e-Planning\"},\"url\":\"https:\/\/blog.e-planning.net\/es\/author\/e-planning\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer! - E-Planning","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.e-planning.net\/es\/lanzamos-segmentacion-por-resultados-de-futbol-soccer\/","og_locale":"es_ES","og_type":"article","og_title":"\u00a1Lanzamos segmentaci\u00f3n por resultados de f\u00fatbol soccer! - E-Planning","og_description":"Ahora es posible segmentar campa\u00f1as y anuncios por resultados de encuentros de f\u00fatbol soccer, tanto en E-Planning Ad Server como E-Planning DSP. 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