E-Planning Programmatic Solutions
April 1, 2024 E-Planning, a leader in the field of programmatic advertising solutions, is pleased to announce a significant enhancement of its services through an
Amidst the current buzz about the departure of cookies from the programmatic advertising landscape and the strategies being devised to adapt to this change, the
On January 4th, Google launched its new Tracking Protection feature, aimed at limiting website access to third-party cookies. Initially impacting a modest 1% of Chrome
In today’s dynamic world of e-commerce, where competition is fierce and customer attention spans are fleeting, the need for effective marketing strategies is crucial. Programmatic
The integration of SSPs with retail media networks isn’t just a strategy—it’s a transformative force in advertising. Join us on the journey of seamless collaboration,
In the ever-evolving world of retail, the digital landscape has become the primary arena for shopping. As we look forward to 2024, marketers are strategically
As we peer into the digital horizon of 2024, the scenery of programmatic advertising continues to evolve, presenting fresh challenges and opportunities for Supply-Side Platforms
In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerged as a game-changer for publishers and advertisers alike. This blog post aims
Monetization is a crucial aspect of the digital advertising industry, and it plays a significant role in the success of any app. App monetization refers to the process of generating revenue from mobile apps through various methods such as in-app purchases, subscription fees, and advertising.
In recent years, obtaining user consent has become an essential part of digital advertising. With the rise of data privacy concerns and regulations such as the GDPR and CCPA, digital advertisers must obtain explicit permission from users before collecting and using their personal data for advertising purposes.
